I found this podcast using Google on a website called Just One More Book (http://justonemorebook.com/). It is an interview with Magaret Eaton, President of the ABC Canada Literacy Foundation. In the interview she discusses Canada's Family Literacy Day.
One point that is stressed in the article is the importance of reading to children every day, especially at a pre-school age. Eaton also talks about other ways to encourage literacy.
Link to podcast: http://www.justonemorebook.com/2008/01/19/interview-with-margaret-eaton-about-family-literacy-day/
Links mentioned in the podcast:
Jen Robinson's notes on Jim Trelease's talk http://jkrbooks.typepad.com/blog/2007/01/jim_trelease_ta_1.html
Canada' Family Literacy Day website http://abc-canada.org/fld/
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